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Strategic PM with Innovation Thinking

Mar. 03-04 2017

Every success product starts with a great strategy. In highly competitive markets, this also means being able to apply innovative thinking to gain a winning advantage. Product Managers and Marketers must have the skills to develop these winning strategies and develop the tactics for effective execution.
The Strategic Product Manager with Innovation Thinking program provides proven methods that integrate customer needs, competitive analysis as well as other market and company variables to develop innovative product and marketing strategies and plans. Once these skills and techniques are learned, you will quickly gain respect and status as a leader in your organization.

This seminar answers the following key questions:
· How can I develop a vision that guides strategy and plans?
· What does a good strategy look like and how do I know when I have one?
· What at the right steps to quickly develop the best strategy?
· What is the right way to develop a winning product roadmap?
· What are the best methods to make tough product and feature decisions?
· What are the techniques to negotiate requirements with sales & R&D?
· How can I create a more innovative strategy and confidence it will work?
· What are the most powerful innovation techniques I can easily apply?




Enquiry Contact:

China Office:
Room 1815,
East Building BHC,
No. 2218 Hu Nan Road,
Pudong Shanghai,

T: +86 21 5090 6116
F: +86 21 5106 9030

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